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Privacy Policy PDF Print E-mail
This Privacy Policy describes the privacy practices and procedures of the website, run by Scorched Earth Publishing CC t/a Thyme Publishing (“Thyme Publishing”). We understand and share the concerns that parents and guardians may have with regard to information gathered about visitors to our website. The Animal Adventures in Africa website gathers certain personal information from its visitors solely for the purposes outlined in this Privacy Policy. This includes name, age, street address, postal address and email address.



The Animal Adventures in Africa website is a site for young children and their parents and/or guardians. Therefore, there are certain rules that we are required to follow. One of the rules is that users under the age of 16 require parental consent when providing any personal information.


In addition, in circumstances where the Animal Adventures in Africa website invites users to send in content (such as photos and text) for inclusion on the site, we require parental consent from our users under the age of 16.


There are other important privacy measures we take, such as never asking for more personal info than what we deem necessary and storing any info we do collect in a secure database only accessible by Thyme Publishing. We take extra steps to prevent users from disclosing their personal info on our site by monitoring the interactive features and actively enforcing our rules.

Any personal identifiable info collected from our users is for the purposes of the Animal Adventures in Africa website only (e.g. contest fulfillment, newsletter groups, etc.). We will never sell or give any of this information to third parties. Sometimes we may share aggregated info collected from our surveys; however, specific users are never identified.


Personal Information for Contests

A user can enter an Animal Adventures in Africa website contest through the Animal Adventures in Africa website. On the online entry form, we ask for personal information such as your name and address. This personal information is collected, used and/or disclosed solely for the purpose of awarding contest prizes, tracking compliance with the official rules and regulations and for internal feedback purposes. Thyme Publishing only uses and discloses a contest winner's name and photograph after receiving prior written consent from the winner (or their parent/guardian) and the appropriate release forms are fully completed by a parent/guardian and returned to Thyme Publishing.


Thyme Publishing sometimes uses a third party company (e.g. a contest fulfillment house) to draw winners' names, contact winners and send out prizes. The personal information collected by this company is solely for the purpose of the contest fulfillment, and this company is contractually obligated to maintain the private and/or confidential nature of the collected information. All contest and stored information, including personal information, received from our visitors remains the exclusive property of Thyme Publishing and is not sold or distributed. Contest entry names and information are seen only by Thyme Publishing and Thyme Publishing 's contest fulfillment house. Such information is stored in a secure location and only accessible for as long as is necessary to fulfill the purposes for which it is collected, and it is destroyed, in a manner which ensures that the private and/or confidential nature of the information is preserved, typically within sixty (60) days after those purposes have been fulfilled.



We protect your personal information using security systems including appropriate technological, physical and organizational security procedures. Information that you provide is stored in a secure database and is only accessible by those staff who need access to it. Each Thyme Publishing employee is trained to carry out and implement this Privacy Policy.


Online Polls and Surveys

Occasionally Animal Adventures in Africa visitors may be invited to voluntarily answer polls or survey questions that may be used in conjunction with sponsors/business partners. Be assured that in these poll and survey situations, only non-identifiable, general information such as gender, age, and postal code is collected. The information collected ensures that visitors remain anonymous.


General Website Traffic

THYME PUBLISHING tracks the number of visits to the Animal Adventures in Africa website. All information gathered in this way is generic, and we do not track any individual users from this, but only calculate how many visits have taken place and how visitors navigate our site.


Cookie Technology

Cookie technology is used on our site to maximize the site experience. For example, we use cookies to keep track of a user's time zone information which allows us to customize our schedule and give accurate show times. We also use cookies to keep track of a user's progress through a game we may have on our site. No personal information is gathered from these cookies.


Email Newsletters

Animal Adventures in Africa Website users will have the option to receive email Newsletters and email communication from The Newsletter will be sent out periodically and provide program updates, information on special events, new competitions and new product launches.


This Newsletter can be cancelled at any time by following the simple steps outlined at the bottom of the Newsletter, or by contacting us as outlined at the bottom of this Privacy Policy.


Online Safety Notes for Kids

The web is a great place to spend time, to learn new things, and to share comments and ideas with people. But the net isn't always a safe place - so we've put together some tips for you to read that will help you handle situations if they come up. The first rule is don't give out personal information without asking your parents.

Personal information can mean:

0.Your name

0.Your address

0.Your phone number

0.Your mom or dad's name

0.The name of your school

0.Your teacher or your friend's names


Secondly, if you run into something on the internet that makes you uncomfortable - whether it's on the web or it's sent to you - tell your mom or dad, or an adult you can talk to, and get them to deal with it. Never agree to meet anyone you have "met" online.


Never send your picture over the internet without checking with your parents or another adult. Don't answer mean messages, or rude ones, or messages asking for personal information. If you do get a message like that - tell your parents right away, so they can help you deal with it. Make sure you obey the rules that your parents have set out for you. Make up a cool nickname for when you join a chat or a game online. Never tell anyone your real name or your password. Get your parents to read the safety for parent's tips.


Online Safety Notes for Parents

The web is a great place for kids to hang out and learn about topics that are of interest to them. However, there are areas on the internet that are not appropriate for children.


The guidelines we have drawn up are a starting point for parents of children who surf. The most important thing is to be aware of what your children are doing online. This may mean surfing with your children, or talking to them about the Sites that they like or that they have recently discovered on the web.


Make surfing a family activity, particularly with young children. Set ground rules, so each person knows what is expected of them. For example, you could go through the safety tips together so everyone understands the whats and the whys.


There are software programs that allow parents to block certain websites from their kids. Some programs are more flexible than others, so you may want to shop around to find one that you're comfortable with.


Other Sites

Please keep in mind that this Privacy Policy applies to the Animal Adventures in Africa website only. Occasionally, we may have links to other sites, including those of sponsors and partners. And although we do our best to ensure that these third parties share our views about privacy protection and safety, we have no control over how they collect and use personal information from visitors. That's why it's always a good idea to check out a site's privacy policy - even if it is linked to the Animal Adventures in Africa website.


Accessing Your Personal Information

You have the right to access, verify and amend personal information that we collect about you. To keep your personal information current, you can amend inaccuracies and make corrections by contacting us as described at the end of this Privacy Policy.


We review this Privacy Policy regularly and will update it (and other sections of our website) whenever necessary. If there are ever changes made to the way we collect or use personal information, we will always inform our members.


Any questions, comments or requests concerning this Privacy Policy can be directed to:


The Editor: Thyme Publishing

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Tel: +27 (0)32 5381338

Fax: +27 (0)86 5328862

Postal Address: PO Box 1208, Umhlanga, 4320, South Africa